Developed a refined brand identity for Canyon Springs, a luxury health spa near the Grand Canyon, to enhance awareness of both in-store products and the main location. Extensive research into spa and beauty industry trends informed a design strategy centered on "reclaiming youth and beauty" for women aged 30–50. A clean, sophisticated palette of white and blue evoked hydration, renewal, and healing, ensuring cohesion across all branding and marketing materials. Final deliverables were crafted using Adobe Illustrator for vector graphics, InDesign for layouts, and Photoshop for mock-ups.
