This product campaign focused on creating labels for a novelty, coffee company called Cauldron's Brew. The goal was to create engaging, on-the-go, cold brew cans that would be seen primarily in grocery stores and gas stations. The audience was young adults with an interest in fantasy and novelty.
To reach this audience I used a decorative but simple sanserif typeface and simple illustrations including the cauldron around the bottom base of the can. Finally, color played a large part into the design to help indicate flavors of the beverage by just a cursory glance.
