This campaign was done on behalf of glaad, one of America's largest LGBTQIA+ non-profits. They wanted an awareness campaign on the importance of pronouns and how vital they are in respecting one's identity.
To accomplish this campaign I utilized bold colors in combination with basic pronouns that both are commonly associated with queer marketing to help my audience of middle to upper class individuals easily identify what the campaign was about. Then I used a bold typeface in black on white for each format to contrast the rainbow colors to grab the audience attention and finally direct them to glaad's website should they want to learn or engage more.
