My client was Dungeons & Dragons, the goal of this campaign was to persuade transit-takers to, on their commute, download my client's official app or visit their website. For composition, I used Dungeons & Dragons official color palette in addition to a powerful, san serif font and created the dice vectors. Each of the taglines were targeted to inspire the audience of young to middle-aged, public, transit takers to want to find both community and adventure in my client's exciting game service.
