Commissioned by New York City’s tourism board, this project required the creation of two marketing pieces encouraging tourism while aligning with the city's mission. Focusing on NYC’s theatrical and energetic spirit, I designed a poster and guidebook using a bold color palette and Playbill-inspired typography to engage theatergoers. The cohesive visual identity ensured instant recognition, reinforcing the city’s cultural appeal. All vector artwork, typography, and color treatments were developed in Adobe Illustrator.
